Benidorm has launched the first technical innovation and intelligence office linked to tourism, a pioneering initiative at national and international level.
In this office you can check in real time the data of the habits and behavior of visitors. This allows to analyze the reality of the destination through new technologies, establishing diagnoses, detecting problems or weaknesses from the tourist intelligence to see what the solutions are and apply them.
Benidorm can talk about 'Smart Data'. The strategy of "repositioning Benidorm leading the digital transformation of tourist destinations through certification as an intelligent tourist destination is being done following the steps determined in the Benidorm DTI Master Plan.