Benidorm has presented the first virtual avatar that, through an 'app', will offer information to users about the Roman 'castellum' of El Tossal de La Cala. It took place at the International Tourism Fair of Madrid (Fitur), which opened yesterday and to which Benidorm comes with its own 'stand' in Hall 7 of IFEMA under the umbrella of Turisme Comunitat Valenciana.
Through geolocation technologies, the 'app' presents the avatar Fabio: a Roman who in the first person will tell the user what life is like and how life is organized in the 'castellum', the dependencies that compose it, the routines and feeding of the troops, as well as the military function of this fort during the Sertorian Wars. This technology allows us to have our avatar accompanying the visitor during any tour you want to perform as if it were a guide. Such is its effectiveness that there is a possibility of surrounding the hologram, standing behind it and seeing it from different perspectives. Advancing thus in its commitment to the intelligent tourist destination (DTI).
The 'app' called 'Benidorm Avatar' is already available on IOS and Android in Spanish and English, and incorporates subtitles in both languages to ensure auditory accessibility. After the download the application is activated when the camera of the mobile device is geolocated in El Tossal, detects a photo of it or does the same with the logo 'Culture & History', as it has been proved in the test that has been done in the 'stand' during the presentation.
It has been highlighted that this augmented reality using the 'Ground Plane Detection' geolocation system allows us to make a qualitative leap in the virtual avatars sector to help us better understand the culture, history and idiosyncrasy of Benidorm. Depending on the response of this pilot, you can have more avatars with different themes.
This technology coincides with the project of consolidation, excavation and musealization of the El Tossal de La Cala deposit, which will be executed in the coming months with European and municipal funds. A project that complements the seven consecutive archaeological campaigns that have made this site a benchmark of the Roman forts of the republican era in the national territory.
For this reason, through Fabio we get to bring to the public the results of those archaeological campaigns and our historical heritage, in this case one of the three Cultural Interest Assets (BIC) that Benidorm has.