Benidorm, European Green Pioneer Destination 2025

Benidorm, a destination committed to sustainability

Benidorm is today an international benchmark for sustainable tourism. Its compact and vertical urban model, together with efficient resource management and planning focused on the well-being of both residents and visitors, has made the city an example of how tourism can develop responsibly.

Sustainability in Benidorm is not a recent trend but a way of managing the destination that has been in place for decades. The city works to reduce the environmental impact of tourism, improve the efficiency of resources such as water and energy, and promote more sustainable mobility while ensuring a high-quality tourism experience.

This approach integrates several key areas: protection of the natural environment, energy efficiency, responsible water management, sustainable mobility, universal accessibility, and economic development that benefits the entire community.

Benidorm’s commitment to this model has also been recognized at European level. In 2025, the city was awarded the European Green Pioneer of Smart Tourism by the European Commission, a distinction that recognises destinations that stand out for innovation, sustainability, and smart tourism management. An award that reflects Benidorm’s ongoing work to build a more sustainable destination for the present and the future.

In addition, Benidorm was a finalist for the European Green Leaf Award 2027, a European prize recognizing cities that are advancing towards more sustainable and environmentally respectful urban development.