Benidorm is increasingly committed to positioning itself as a benchmark destination in meeting tourism and for this reason the city has DMCs specialized in the implementation and process of events related to the MICE sector (Meetings, Incentives, Congresses, Exhibitions).
These companies are responsible for designing meetings, conferences or incentive trips, which often include multiple activities and tours.
The DMC is in charge of coordinating a global project with a wide network of suppliers and experts from the local environment