Benidorm, pioneer in the use of webseries as a promotional tool

The Web Series development is framed within the management of blog and influencers trips with an exhaustive control of the return on investment.

In fact, Visit Benidorm was invited to present this project at the last international assembly and conference of European Cities Marketing (ECM), held last June in Ljubljana.

The promotion strategy is that the influencers who visit Benidorm tell their own experience and become actors in a web series of which seven chapters have already been recorded, the last of them aimed at Generation Z. All of them in their Youtube channel, lifeinbenidorm.

These actions constitute the evolution of the instagramers to a content in blogtrip mode, which offers a different image of the destination from their point of view, and in video, generating more visualizations in the medium and long term. The chapters are in English, although it also depends on the participants, since the millennial segment to which we are addressing at national level can see the videos in English without any difficulty.

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