Benidorm, tourist capital of the Costa Blanca and one of the most recognized destinations in Europe will host the first national congress specializing in digital marketing for the tourism sector.
This is presented as an opportunity to analyze the digital transformation and as the positioning in search engines is of vital importance to take advantage of the possibilities offered to the entire sector.
The congress will begin at 8 in the morning in the Assembly Hall of the City Council and will close at 18 hours, the day will last 10 hours of debate and work, with breaks for networking. The entire congress can be followed via face-to-face or streaming, which will facilitate participation in both Spain and Latin America.
The event will be presented by Manuel Molina, co-founder and managing partner of the Hosteltur portal, this event will feature professionals from the world of tourism such as María Romero - Global Loyalty Director at Meliá Hotels International -; Ignacio Ochoa - E-commerce & Online Marketing Global Director at Iberostar Hotels & Resorts -; Víctor Mayans - Director of Sales and Marketing Strategy at Artiem Hotels -; Iván Caparrós - head of the SEO Content agency that works with the main tourist brands and hotel chains -; and Alfonso Pérez - Corporate Sales and Marketing Director at Only You Hotels.
This event is organised by Hosteltur, a portal specialising in communication for the tourism economy and the only medium in the B2B tourism sector audited by OJD and OJD Interactivo; and Webpositer, a pioneering digital marketing agency in Spain in the development of effective strategies for positioning websites on Google search engines.
The celebration of this congress is located in Benidorm because it is the main tourist destination of Valencia, emblem of the evolution of tourism, and the first DTI destination in the world after achieving the Q (Quality Mark).