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Benidorm will introduce an innovative people guidance system in the Old Town this autumn

The NaviLens tool is based on colour codes that can be read with a smartphone and provide guidance to the user

Benidorm will introduce an innovative people guidance system in the Old Town this autumn

Benidorm will implement in the Old Town in autumn an innovative system of markers for guiding people: NaviLens.

This is a Spanish-developed tool which, although it is designed to facilitate accessibility for the visually impaired, can be used by any user.

The project goes beyond using NaviLens to guide people, as the aim is to take advantage of its full potential and implement universal applicability, so that the same codes can be used for different purposes.

For example, in the future the NaviLens could incorporate audio guides with historical, heritage and tourist information, or it could provide relevant information in real time that the user needs to know.

NaviLens is an evolution of QR codes, developed by the Murcian company Neosistec in collaboration with the Mobile Vision Research Laboratory of the University of Alicante.

These colour codes can be read with smartphones, via a free and open source application, and can be read from a long distance, on the move and without the need to focus. In fact, smartphones are able to detect NaviLens codes at distances between 4 and 15 metres.

Moreover, this app, available for Android and iOS, allows the information to be automatically translated into the user's language and can even provide a visual message in sign language, a high-tech innovation.

It is, therefore, a very easy to use system which, by reporting information via audio and in the language of the receptor, will be decisive in expanding the possibilities and consolidating accessibility and innovation, two of the pillars of a Smart Tourism Destination.

NaviLens codes are already used on the packaging of a multinational food cereal company, bus stops and underground stations in New York, and in some Spanish cities such as Murcia, Madrid, Barcelona and Cordoba.