From now until December 2, Benidorm invites families and visitors to take part in a fun and eco-friendly initiative launched by Ecovidrio in collaboration with Disneyland Paris. Three uniquely themed glass recycling containers, featuring Rapunzel, Simba, and Baloo, are set up on the access ramp to Plaza SSMM Reyes de España, bringing a magical twist to recycling. With these containers, visitors can recycle glass in an engaging setting inspired by beloved Disney characters.
In addition to promoting environmental awareness, the campaign also offers participants the chance to win a trip to Disneyland Paris. By scanning the QR codes on these Disney-themed containers, visitors can access a short quiz on the official campaign website and enter the draw. Prizes include an exclusive Disneyland Paris trip and 200 Disney-themed mini-containers, allowing participants to continue the magic of recycling at home.
Benidorm stands out for its high rates of glass recycling, thanks to the active participation of residents and visitors. This campaign is part of a broader initiative by Ecovidrio and Disneyland Paris, which places 120 Disney-themed containers in cities across Spain, along with Lisbon and Porto, promoting a sustainable future through creative recycling.