Private Sector Commitment to Sustainability in Benidorm

Benidorm has established itself as a benchmark in sustainability thanks to the collaboration between the public and private sectors. Efficient resource management, reducing environmental impact, and promoting a circular economy are key pillars of the city's sustainability strategy.

Tourism businesses in Benidorm have embraced responsible models aligned with the United Nations Sustainable Development Goals (SDGs), ensuring a more environmentally and socially responsible tourism model.

🌍 The Key Role of the Private Sector in Sustainability

The private sector is leading this transformation with innovative initiatives in:
✅ Energy efficiency 🔋
✅ Water management 💧
✅ Sustainable mobility 🚲
✅ Waste reduction ♻️
✅ Corporate Social Responsibility (CSR) 🤝

This collective effort ensures that Benidorm remains an attractive and sustainable destination for future generations.

HOSBEC: Driving Sustainability in the Hospitality Sector

The Hotel and Tourism Business Association of the Valencian Community (HOSBEC) represents more than 350 tourism accommodation companies, including 171 in Benidorm.

📌 Commitment to Efficiency and Sustainability

HOSBEC develops strategies and programs focused on:
🔹 Waste reduction 🗑️
🔹 Optimising resource consumption 🌱
🔹 Minimising environmental impact 🌍

Through its Sustainability Plan, it has implemented concrete measures to monitor and improve the environmental performance of hotels in Benidorm.

In Benidorm:

⚡ Energy Efficiency and Emission Reduction

💡 88% of hotels have installed LED lighting in at least 80% of their spaces.
❄️ 94% of hotels have efficient heating, ventilation, and air conditioning (HVAC) systems.
🌍 88% have set emission reduction targets, contributing to a lower carbon footprint.

💦 Responsible Water Management

🚰 100% of certified hotels monitor and measure their water consumption.
🚿 88% have installed smart sensor taps, and 94% have implemented low-water-use toilets.

♻️ Waste Management and Circular Economy

🛏️ 100% of hotels separate waste such as furniture, mattresses, and glass.
📦 94% recycle electronic devices, packaging, and paper/cardboard.
🌱 38% use certified paper and cardboard products to promote responsible consumption.

🍽️ Sustainability in Hospitality

🥕 100% of hotels source seasonal products.
🌍 94% purchase locally sourced food.
🤝 31% invest part of their revenue in local sustainable projects.

💼 Corporate Social Responsibility (CSR)

⚖️ 100% of certified hotels have an equality plan.
📚 69% provide sustainability training for their staff.

Leading Sustainable Hotels in Benidorm

Each year, HOSBEC recognises the hotels most committed to sustainability. In the December 2024 edition, the following hotels were awarded:

🏆 RH Hotels → Check their sustainability report here
🏆 Medina Hotels → Check their sustainability report here
🏆 Poseidón Hotels → Check their sustainability report here
🏆 Med Playa Hotels → Check their sustainability report here
🏆 Hotel Madeira Centro → Check their sustainability report here

🔢 These establishments account for 13.57% of Benidorm’s hotel capacity (5,838 beds), playing a key role in the destination’s sustainable transformation.

📌 Note: Figures are estimates based on available information and may vary slightly.

Innovation and Technology for Sustainable Tourism

HOSBEC is committed to technology as a key tool for a more sustainable tourism model. Thanks to the Bioscore platform, hotels can measure and improve their environmental, social, and governance (ESG) impact.

✅ 100% of certified hotels track and measure their energy consumption.
✅ 94% calculate their carbon footprint, allowing for targeted reduction strategies.
✅ Improvements have been identified in energy management, food waste reduction, and sustainable mobility.

Check the Infographic on Sustainable Hotels in Benidorm

If you want to learn more about private sector sustainability initiatives in Benidorm, check out the sustainable hotels infographic here.