Benidorm Showcases Benidorm Fest at the Diversity Global Summit as a Model of Diversity and Tourism Repositioning

The festival strengthens Benidorm’s global image as a diverse, inclusive, and vibrant destination

Benidorm took part in the Diversity Global Summit, a forum that brings together professionals from the tourism, social, and business sectors committed to diversity. During the event, Benidorm Fest was presented as a successful example of promoting equality, inclusivity, and rebranding through tourism.

Since its first edition, Benidorm Fest has grown in visibility and has helped position the city as a destination defined by freedom and respect. This musical event not only celebrates diversity in all its forms but also plays a key role in breaking seasonality and boosting Benidorm’s international presence.

The festival has enriched Benidorm’s tourism offer and helped the city become a benchmark for high-impact cultural events. It shows how embracing diversity can attract new audiences, investment, and international attention.

The Benidorm Fest model was shared as a replicable experience for other destinations, highlighting its value as a tool for tourism repositioning and local economic development.