Visit Benidorm carries out 195 promotional actions in 29 countries in 2025
An ambitious international strategy strengthens Benidorm’s position as a top tourist destination and contributes to an 8% increase in overnight stays.
In 2025, Visit Benidorm executed 195 promotional activities across 29 countries and 87 cities, focusing on 13 tourism products and 9 target segments, such as senior, family, youth, and LGTBIQ+ tourism. The top markets included Spain, the UK, Germany, Italy, Poland, and the Netherlands.
Promotional campaigns in 15 countries reached over 1.6 million people via traditional media and recorded 82.7 million online impressions, generating over 460,000 clicks and 465,000 overnight stays.
By October 2025, 2.4 million travelers had stayed in Benidorm, 8% more than in 2024. Additionally, 17.2 million day visitors and tourists were recorded by September—up 9.5% from the previous year.
The newly approved budget for 2026 is €1,890,000, confirming Benidorm’s continued commitment to global tourism promotion.
