Visit Benidorm Carbon Footprint Offset

Our Commitment

At Visit Benidorm, we understand that tourism promotion involves travel and, therefore, an associated carbon footprint. For this reason, we work under a continuous improvement approach based on three principles: measuring, reducing and offsetting the environmental impact of our activity.

As part of this commitment, we have calculated the emissions generated by promotional activities involving travel by Visit Benidorm representatives and have offset them through a certified carbon dioxide (CO₂) absorption project.

Scope of the Calculation

The carbon footprint calculation includes only those promotional activities that involve travel, such as:

• Professional trade fairs

• Workshops and presentations

• Roadshows

• Street marketing

• Conferences

• Attendance at events and collaborative actions

Period analysed: 2015–2025
Total number of actions analysed: 660
Total kilometres travelled, return trips included: 1,799,325 km
Total associated emissions: 248,632.67 kg of CO₂

Calculation source: CeroCO2

Visit Benidorm CO₂ Credits Certificate

Offsetting Project

The calculated emissions have been offset through Visit Benidorm’s participation in the Marina Alta Ecorestoration project, developed in the municipality of Pego, Alicante, and coordinated by Fundación Desert Leaves.

• This project aims to restore areas affected by major forest fires through:

• Repairing dry-stone walls and creating barriers against erosion

• Planting native species

• Improving biodiversity

• Preventing future fires

• Protecting aquifers and improving water infiltration

The project involves the planting of approximately 15,000 trees and shrubs of seven different species, with an estimated absorption capacity of around 2,000 tonnes of CO₂ during their growth.

Visit Benidorm’s Contribution

Fundación Visit Benidorm has financed the planting of:

• 1,868 trees

• Amount contributed: €21,994.17

• Carbon credits obtained: 249

• CO₂ to be absorbed over 40 years: 249 tonnes

This contribution grants ownership of the carbon credits corresponding to the emissions generated by Visit Benidorm’s promotional activities during the 2015–2025 period.

Guarantees and Verification

• Project registered in the Register of Absorption Projects of the Ministry for the Ecological Transition and the Demographic Challenge.

• Methodology applied: Guide for Estimating Carbon Dioxide Absorptions (MITECO, version 4, May 2019).

• Fundación Desert Leaves is an official partner of the United Nations Decade on Ecosystem Restoration.

Continuous Improvement Approach

Offsetting does not replace reduction actions. Visit Benidorm is progressively working on:

• Optimising travel

• Prioritising more efficient means of transport whenever possible

• Integrating sustainability criteria into the planning of promotional actions.