Benidorm Fun Town Tycoon: Benidorm lands on Roblox with its own family-friendly game

The game brings some of Benidorm’s most recognisable features to Roblox: its skyline, beaches, family attractions, gastronomy, natural surroundings and vertical urban model. Players become the architects of a vertical city that grows floor by floor from a magical seed.

The experience follows the ‘tycoon’ format, one of the most popular genres on Roblox. Players begin with a basic space and gradually unlock new areas, attractions, theme parks, animals, food spaces, shows, water parks and settings inspired by Benidorm.

The game is built around two connected worlds. Inside the skyscraper, each player creates their own vertical building full of leisure and surprises. Outside, they can explore a city inspired by Benidorm and complete missions linked to real places in the destination.

Recognisable areas include references to Poniente Beach, Benidorm Island, Serra Gelada, the Old Town, El Castell, Tossal de La Cala, the church of Sant Jaume i Santa Anna, and iconic buildings such as Intempo, Neguri Gane and Delfín Tower.

Sustainability is also part of the game. Players can take part in missions related to recycling, water care, sustainable mobility and responsible growth, reinforcing the idea that enjoying a destination also means taking care of it.

Throughout the game, players are accompanied by Captain Pedro Z, a digital host with a Benidorm spirit who guides the experience, proposes missions, unlocks secrets and shares fun facts about the city.

With this launch, Benidorm strengthens its position as an innovative tourist destination, able to connect with new generations through gaming, creativity and technology. ‘Benidorm Fun Town Tycoon’ offers a different, fun and interactive way to discover the city and brings its family-friendly appeal closer to the travellers of the future.