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  1. Visit Benidorm,
  2. About us
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About us

Visit Benidorm Foundation

 

A public-private entity for the sustainable management of the leading Mediterranean destination

🏛 What is it?

  • Founded in 2010 as a public-private foundation.

  • Replaces the previous city council-only model with a more agile and collaborative approach.

  • It is a non-profit private organisation, under the supervision of the Valencian Government.

  • Commercial name: Visit Benidorm

👥 Governance Structure

  • Governing body: Board of Trustees

  • Composed of:

    • Founding Trustees

    • Institutional Trustees

    • Collaborating Trustees

  • Chair: Mayor of Benidorm (representing the City Council)

🎯 Main Goals

  • 🔹 Maximise tourism performance:
    Extend visitor stays, increase spending, optimise occupancy rates.

  • 🔹 Long-term sustainability:
    Economically, socially, and environmentally.

  • 🔹 Enhance destination image:
    Through exceptional experiences and digital promotion.

  • 🔹 Preserve cultural and natural assets:
    As key elements of Benidorm’s identity.

🔧 Key Functions

  • 📌 Strategic and operational planning

  • 📊 Research and tourism intelligence

  • 🧭 Product and experience development

  • 📣 Destination marketing and sales

 

⚙️ Operations

  • 🤝 Engagement with partners and stakeholders

  • 📢 Public-private communication and promotion

  • 💰 Fundraising and financial management

  • 📈 Performance tracking

  • 💻 Digital tools implementation:

    • Online communication

    • Smart tourism systems