A public-private entity for the sustainable management of the leading Mediterranean destination
🏛 What is it?
Founded in 2010 as a public-private foundation.
Replaces the previous city council-only model with a more agile and collaborative approach.
It is a non-profit private organisation, under the supervision of the Valencian Government.
Commercial name: Visit Benidorm
👥 Governance Structure
Governing body: Board of Trustees
Composed of:
Founding Trustees
Institutional Trustees
Collaborating Trustees
Chair: Mayor of Benidorm (representing the City Council)
🎯 Main Goals
🔹 Maximise tourism performance:
Extend visitor stays, increase spending, optimise occupancy rates.
🔹 Long-term sustainability:
Economically, socially, and environmentally.
🔹 Enhance destination image:
Through exceptional experiences and digital promotion.
🔹 Preserve cultural and natural assets:
As key elements of Benidorm’s identity.
🔧 Key Functions
📌 Strategic and operational planning
📊 Research and tourism intelligence
🧭 Product and experience development
📣 Destination marketing and sales
⚙️ Operations
🤝 Engagement with partners and stakeholders
📢 Public-private communication and promotion
💰 Fundraising and financial management
📈 Performance tracking
💻 Digital tools implementation:
Online communication
Smart tourism systems