About us
Visit Benidorm Foundation
A public-private entity for the sustainable management of the leading Mediterranean destination
🏛 What is it?
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Founded in 2010 as a public-private foundation.
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Replaces the previous city council-only model with a more agile and collaborative approach.
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It is a non-profit private organisation, under the supervision of the Valencian Government.
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Commercial name: Visit Benidorm
👥 Governance Structure
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Governing body: Board of Trustees
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Composed of:
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Founding Trustees
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Institutional Trustees
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Collaborating Trustees
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Chair: Mayor of Benidorm (representing the City Council)
🎯 Main Goals
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🔹 Maximise tourism performance:
Extend visitor stays, increase spending, optimise occupancy rates. -
🔹 Long-term sustainability:
Economically, socially, and environmentally. -
🔹 Enhance destination image:
Through exceptional experiences and digital promotion. -
🔹 Preserve cultural and natural assets:
As key elements of Benidorm’s identity.
🔧 Key Functions
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📌 Strategic and operational planning
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📊 Research and tourism intelligence
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🧭 Product and experience development
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📣 Destination marketing and sales
⚙️ Operations
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🤝 Engagement with partners and stakeholders
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📢 Public-private communication and promotion
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💰 Fundraising and financial management
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📈 Performance tracking
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💻 Digital tools implementation:
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Online communication
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Smart tourism systems
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