The mayor presented at the Mobile World Congress in Barcelona how Benidorm has transformed into a leader in tourist digitalisation, being the world's first certified Smart Tourist Destination.
The city has adopted a strategy that aligns with global sustainable development goals, focusing on improving destination management, sustainability, smart beaches, and overall satisfaction. This approach is materialised in a project co-funded by European funds, also highlighting the importance of smart and sustainable management, with projects ranging from sensorisation for resource management to public-private collaboration to boost tourism.
Additionally, future challenges in tourist digitalisation were discussed, such as data privacy and cybersecurity.